The Portuguese Business Association of Contact Centers organizes its 4th International Conference – CONTACT CENTERS PORTUGAL 2008, this year partenering with Porter Novelli, one of the world’s leading public relations agencies, and Avaya, market leader in IP Telephony and Contact Center solutions. This conference will attract major players and personalities of the contact centers activity from all over the world – reference and inspirational cases to Portugal.

The main theme and concept to discuss will be the strategic role of the contact centers in an integrated marketing strategy. During these two days a wide scope of subjects, critical to the sustainable development of this activity, that employs thousands of professionals in a value added job, with high growth potential and employability, will be discussed.



APCC
Is the Portuguese Business Association of Contact Centers and aims to credibilize, develop and value the activity and the market of the call and contact centers in Portugal, to dynamically contribute to the creation of new and sustainable business opportunities - thus to impact the Portuguese market. The association represents already more than 80% of the contact centers in Portugal and it aims to evolve all credible companies to partner and mobilize other entities to promote and facilitate value generation in the activity.

Porter Novelli
Is one of the world’s leading public relations agencies and is represented in all major markets. With a focus on effective stakeholder communications and adopting a holistic, media-neutral approach, Porter Novelli develops public relations programs that deliver value and impact to its clients' business. Porter Novelli was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC)
In Portugal, Porter Novelli has 27 employees and a portfolio of over 60 national and international customers.

Avaya
A vendor of IP Telephony and Contact Center solutions, market leader in both areas. Avaya currently has over 19.000 employees in 90 countries, including Portugal where it has deployed over 7.000 Contact Center agents. Avaya's Contact Center portfolio includes Contact Management, Proactive Contact, Self-Service and Operational Effectiveness tools.